
Naming, Brand Identity, Copywriting
Wally
After a deep dive into the industry, we found it to be overly techy, full of jargon, and lacking a personal touch. Our mission? To strip away the mystery and create a brand that feels approachable, human, and easy to understand. The result is Wally – a bold, modern identity that cuts through the noise, delivering clarity and confidence in the digital marketing space.
Credits
Design Team: Sam Moffat
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Connect:
hi@mulch.work
+61(0)3 6292 5544
Project enquiries
Always was, always will be.
Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.