Kray Kray is a vibrant food truck at Hobart’s iconic Salamanca Market, serving mouthwatering Southern Rock Lobster rolls—locally known as crayfish. Amidst the market’s bustling atmosphere and visual noise, our task was to craft a distinctive brand identity that demands attention.

We developed bold graphics featuring a bright orange palette, strong typography, a friendly lobster mascot, and a brand pattern reminiscent of spiny lobster legs. The result? An impactful and memorable brand that can’t be ignored.