Mulch is a independent branding and design agency located on the beautiful island of lutruwita (Tasmania). We partner with businesses big and small across many sectors to articulate what they do and why they do it.
Who we are
At Mulch, we believe that design is not merely about aesthetics but serves a profound responsibility to society and the environment. We wholeheartedly embrace a vision of design as a force for good and aim to shape a world that is more sustainable, equitable, and beautiful. We see design as a tool for change, challenging the status quo to envision a better future.
Through our work, we strive to create experiences that resonate deeply with people, fostering connections that transcend mere transactions. We believe in the power of storytelling to convey the essence of a brand, weaving narratives that captivate hearts and minds.
Our approach is holistic, grounded in empathy, authenticity, and purpose. Every project we undertake is aimed at making a lasting impact. Above all, our mission is clear: to collaborate with people who are not just good at what they do but also have something meaningful to share.
What we do
Services
New brand development
Existing brand refinement
Brand strategy
Naming
Graphic design
Print design
Packaging design
Print management
Photography and art direction
Content creation for social media
Websites
Advertising and campaign creation
Environmental design
Signage and wayfinding
Selected Clients
Banjo’s
Liv-Eat
Hobart Brewing Company
Fox Friday Brewery
Moonah Hotel
Crescent Hotel
The Whiskey Club
Marefold
Lavada
Duobuilt
District
West Coast Council
Hobart City Council
Botanica
Our Process
1. Discovery
We conduct comprehensive research to understand your business, target audience, industry trends, and competitors, uncovering insights that shape the design strategy.
2. Design
We transform insights from the discovery phase into visual elements such as logos, colors, typography, and imagery that reflect your brand identity and resonate with your audience.
3. Delivery
We bring design concepts to life across various touchpoints like marketing materials, websites, and packaging, ensuring consistency and providing guidelines for long-term brand management.
Our Team
Sam Moffat
CREATIVE DIRECTOR
Maddy Johnston
DESIGNER
Kirsty Salter
ACCOUNT MANAGER
Hannah Bourne
STUDIO MANAGER
What we want
The Good.
— Ambitious leaders who have a clear vision
— Mutual respect and a track record for collaboration
— Clients that treat us as a partner not a vendor
— Projects that are financially viable for the studio
— To design responsibly for the future of the planet
— Open hearts and minds
— No assholes!
The Bad.
– Spec work/free pitching
– Inadequate timelines
– Clients that are unethically or immorally driven
– Companies selling things that people don’t want / need
– Companies selling things that are harmful to people
– Companies selling things that are harmful to the planet
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Connect:hi@mulch.work
+61(0)3 6292 5544
Project enquiries
Studio:Third Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000
Always was, always will be.Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.