Your brand is your story, your purpose, and the way people connect with what you do. It’s more than aesthetics—it’s about creating trust, standing apart, and inspiring people to care.
What we do
Services
New brand development
Existing brand refinement
Brand strategy
Naming
Graphic design
Print design
Packaging design
Print management
Photography and art direction
Content creation for social media
Websites
Advertising and campaign creation
Environmental design
Signage and wayfinding
Selected Clients
Banjo’s
Liv-Eat
Hobart Brewing Company
Fox Friday Brewery
Moonah Hotel
Crescent Hotel
The Whiskey Club
Marefold
Lavada
Duobuilt
District
West Coast Council
Hobart City Council
Botanica
Our Process
1. Discovery
We begin by diving deep into your business. Through research and collaborative workshops, we uncover the essence of who you are—your values, your audience, your competitors, and your industry landscape. This phase surfaces key insights that inform every creative and strategic decision to come.
2. Strategy
Building on the insights from Discovery, we develop a clear brand strategy that aligns with your business goals. This includes defining your brand positioning, personality, tone of voice, and key messaging pillars. The strategy acts as a blueprint, guiding all creative development and ensuring your brand speaks with clarity and purpose.
3. Design
With a solid strategy in place, we bring your brand to life visually. This phase translates ideas into impactful design elements—logos, colour palettes, typography, and imagery—that express your brand’s identity and connect emotionally with your audience.
4. Delivery
We roll out your brand across all key touchpoints—marketing materials, websites, packaging, social media, and more. We ensure everything is cohesive, consistent, and beautifully executed. You’ll also receive practical brand guidelines to help you manage and grow your brand with confidence over time.
Our Team
Sam Moffat
Creative Director
Sam is a designer with 20 years’ experience and a quiet obsession with typography, clarity, and good ideas. He spent a decade in London working with leading studios including Studio Blackburn, Ragged Edge, Koto, DesignStudio, Accept & Proceed, and Socio.
His work is thoughtful, pared back, and always rooted in purpose. Clients include Myer, Sage, BASF, COP23, Oracle, Bentley, Bacardi, Zaha Hadid, David Beckham, and Airbnb.
Tom Walker
Senior Designer
Tom is a thoughtful ideas-driven designer with 10 years of experience specialising in branding, editorial, and motion graphic design. He spent five years working alongside renowned designer Harry Pearce at the esteemed Pentagram Design in London, and prior to that, honed his skills at the highly-regarded, Proud Creative.
Throughout his career, Tom has created compelling identities for prestigious clients across sectors including arts and culture, retail, publishing, food and drink, finance, healthcare, and not-for-profit organisations.
Hannah Bourne
Account Manager
Hannah has 10 years of experience in business administration, specialising in studio operations, project coordination, and financial oversight.
She ensures smooth and efficient project delivery by expertly managing workflow, scheduling, meetings, and resources, maintaining clarity and momentum across all studio activities.
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Connect:hi@mulch.work
+61(0)3 6292 5544
Project enquiries
Always was, always will be.Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.