Banjo's
Brand Identity, Packaging, Advertising, Signage, Print Collateral

Banjo’s is a much-loved bakery franchise founded in Tasmania over 40 years ago. Unlike other bakery chains, all Banjo’s food is made from scratch using raw ingredients. We worked with the Banjo’s team to define a new brand strategy around the idea of ‘Baking Things Better’. To support the new strategy, we refreshed the brand identity creating a new logo, refining the colour palette, introducing new brand fonts, and developing a new illustrative style.

Banjo's Bakery Logo Animation
Banjos slogan 'Baking Things Better' over an image of person laughing
Banjos Hot Cross Buns
Banjos Greaseproof Paper
Banjo's paper bag packaging
Banjos Fruit Tart

“Mulch’s ability to combine innovative design concepts with strategic thinking resulted in a brand identity that perfectly captured the essence of Banjo’s Bakery.” 

Karen Ahern
Brand Marketing Manager, Banjo's

Banjo's Aussie Cuisine Cookbook
Banjo's coffee bags
Banjo's Business Cards
Banjo's Bakery interior with illustrative feature wall
Banjo's Animated Type
Banjo's clamshell packaging
Banjo's type over sliced bread image
Banjo's Bakery Store Facade
Banjo's Advert in a Newspaper

Credits

Design Team: Sam Moffat, Asher Gilding
Illustration: Taaryn Brench
Food Photography: Sam Shelley

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Connect:

hi@mulch.work
+61(0)3 6292 5544
Project enquiries

Studio:

First Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000

Always was, always will be.

Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.

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