Hobart Brewing Co. brews and cans straight-forward, authentic beer in a spacious industrial-style shed nestled in Hobart's own backyard at Macquarie Point.

We were approached to rejuvenate the design of their core range, which includes can designs, packaging boxes, and beer taps. The brief called for a natural evolution from their previous designs, while incorporating their existing logo and typography. Our approach involved enhancing the cans with a more prominent colour association whilst reflecting their rustic origins through offset typography and exposing the raw aluminum substrate, adding a touch of industrial charm.