Banjo’s is a much-loved bakery franchise founded in Tasmania over 40 years ago. Unlike other bakery chains, all Banjo’s food is made from scratch using raw ingredients. We worked with the Banjo’s team to define a new brand strategy around the idea of ‘Baking Things Better’. To support the new strategy, we refreshed the brand identity creating a new logo, refining the colour palette, introducing new brand fonts, and developing a new illustrative style.