Creative strategy and place-branding for Rosny Farm—a historic cultural site reimagined as a vibrant hub for contemporary arts, culture, and community. Built around the brand idea ‘Open to Experience’, the identity embodies openness, diversity, and inclusive programming. The visual direction takes inspiration from the nearby Kangaroo Bay rivulet, historically significant to the palawa people as a sacred site and meeting place for corroborees, cultural exchange, and storytelling.