Liv-eat
Brand Identity, Packaging, Advertising, Photography, Signage, Print Collateral

Liv-eat serves as a bastion of healthy eating, offering a diverse range of salads, wraps, and sandwiches to a diet-conscious customer base. After inheriting the brand, our mission was to breathe new life into its identity, infusing it with vibrancy and vitality. We embarked on a comprehensive revitalisation journey, starting with a complete redesign of the logo, reimagining the color scheme, crafting a bespoke typographic system, and infusing the brand with a delightful touch of humour.

Liv Eat logo animation
Hand holding Liv Eat take-away coffee cup
Liv Eat Gift Voucher
Liv Eat rewards card
Liv Eat Burrito Bowl
Liv Eat Soup Cups Stacked
Liv Eat green juice
Liv Eat Airport Advertising Posters
Liv Eat sold out sign
Liv Eat deer face made with fruit

Credits

Design Team: Sam Moffat, Doug Hagger, Maddy Johnston, Kirsty Salter
Store/Watermelon Photography: Jeremy Button

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Connect:

hi@mulch.work
+61(0)3 6292 5544
Project enquiries

Studio:

First Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000

Always was, always will be.

Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.

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