HFT Interiors had become an acronym that had lost meaning. We worked with the team to reposition the business around warmth, comfort and the transformative role curtains, blinds and soft furnishings play within a home.

The result was Cover & Co. A name that speaks to collaboration, care and creating spaces people want to settle into. A softer visual identity and more considered brand direction helped shift the perception of the business from hard and corporate to warm, approachable and design-led.