Cover & Co.

We’ve got you covered

A warmer expression
of a business built around home.

A new name and identity for HFT Interiors, shaped around the warmth, comfort and care that turn a house into a home.

Beyond an acronym

HFT Interiors had become a name that no longer carried much meaning. We worked with the team to reposition the business around the warmth, comfort and everyday transformation that curtains, blinds and soft furnishings bring to a home.

The opportunity was to move away from a hard, corporate impression and towards a brand that felt more personal, approachable and design-led.

A name that puts care first

Cover & Co. brings the offer and the approach together. The name speaks to collaboration and care, while “We’ve got you covered” turns the language of the product into a reassuring promise.It gives the business a simpler way to introduce itself, rooted in helping people create spaces they want to settle into.

Warmth carried through the details

A softer visual identity supports the new direction. The wordmark, an earthy palette and straightforward language create a consistent expression across the applications shown here, from printed materials and bags to vehicles and uniforms.

The result is a brand that brings the character of the business into focus: thoughtful, approachable and centred on the feeling of home.